05Unsupervised · AnalyticsUpcoming
Customer Segmentation
A template project — placeholder copy used to preview the clustering-style animated cover while the real segmentation project is in progress. It will cover unsupervised clustering on customer behaviour, turning raw transactions into segments a commercial team can act on.
Technologies used
PythonScikit-learnSeabornPandasStreamlit
Context
Placeholder section. The real write-up will describe the business question behind grouping customers by behaviour rather than by simple demographics.
Approach
Placeholder section. The real write-up will cover feature engineering, the clustering algorithm chosen and how the number of segments was validated.
Outcome
Placeholder section. The real write-up will describe how each segment translates into a concrete action for the commercial team.
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